BSA's TRANSFORM
Wednesday, October 29, 2025
The Showroom, 1099 14th Street Northwest, Washington, DC
2:15 PM - 7:00 PM
Watch the panels from TRANSFORM
Read our recap on TechPost: AI Adoption and Digital Diplomacy Feature at BSA’s TRANSFORM 2025
This event has been structured to comply with the widely attended gathering provisions of the House and Senate gift rules. Executive branch officials and staff may be required to check with their designated agency ethics officials regarding restrictions. If you have questions, please contact anner@bsa.org or 202-530-5148.
Speakers
Sponsors
Program
(in-formation)
Arrivals, Registration, & Networking
1:45 – 2:15 pm
AI Adoption & Digital Transformation Across the Economy
2:15 – 2:45 pm | A panel discussion featuring:
• Victoria Espinel, CEO, Business Software Alliance (moderator)
• Amanda Eversole, CEO, Financial Services Forum
• Michelle Korsmo, CEO, National Restaurant Association
• Steve Lamar, CEO, American Apparel & Footwear Association
Digital Diplomacy in Focus: Fostering Trans-Atlantic Cooperation & Innovation
2:45 – 3:00 pm | A fireside chat discussion featuring:
• Victoria Espinel, CEO, Business Software Alliance
• Ambassador Jovita Neliupšienė, Head of the Delegation of the European Union to the United States
Data Across Borders Driving Economic Growth
3:00 – 3:25 pm | A panel discussion featuring:
• Aaron Cooper, Senior Vice President, Global Policy, Business Software Alliance (moderator)
• Bill Guidera, Deputy Assistant Secretary for Services, International Trade Association, US Department of Commerce
• Carolyn Herzog, Chief Legal Officer, Elastic
Digital Diplomacy in Focus: UK-US Technology Prosperity Deal
3:25 – 3:45 pm | A fireside chat discussion featuring:
• Victoria Espinel, CEO, Business Software Alliance
• James Roscoe, Acting Ambassador of the United Kingdom to the United States
AI Unlocking Potential for the American Worker
3:45 – 4:10 pm | A panel discussion featuring:
• Alex Reeve Givens, President & CEO, Center for Democracy & Technology
• Nicole Isaac, Vice President for Global Public Policy & Government Affairs, Cisco
• Brie Sachse, Senior Vice President & Head of Government Affairs, Siemens USA (moderator)
• Rep. Suhas Subramanyam, US House of Representatives
From Blueprint to Impact: Reflections on the US AI Action Plan and the Road Ahead
4:10 – 4:30 pm | A fireside chat discussion featuring:
• Craig Albright, Senior Vice President, US Government Affairs, Business Software Alliance (moderator)
• Dean Ball, Senior Fellow, Foundation for American Innovation
What’s Next for Enterprise AI?
4:30 – 5:00 pm | A panel discussion featuring:
• Michael Adams, Chief Information Security Officer, Docusign
• Aaron Cooper, Senior Vice President, Global Policy, Business Software Alliance (moderator)
• Dan Diasio, Global AI Leader, EY
• Rep. Ted Lieu, Vice Chair, House Democratic Caucus
• Rep. Jay Obernolte, Co-Chair, Congressional AI Caucus
Awards Presentation Recognizing BSA’s Digital Diplomacy Champions
5:00 – 5:15 pm | An awards presentation featuring:
• Rep. Suzan DelBene, Co-Chair, Digital Trade Caucus
• Rep. Darin LaHood, Co-Chair, Digital Trade Caucus
• Rep. Ted Lieu, Vice Chair, House Democratic Caucus
• Rep. Jay Obernolte, Co-Chair, Congressional AI Caucus
Reception Celebrating BSA’s Digital Diplomacy Champions
5:00 – 7:00 pm