Join Business Software Alliance for its annual policy forum focused on AI adoption, innovation, and governance across the economy and enterprises at scale.

BSA's TRANSFORM

Wednesday, June 10, 2026
1:30 - 5:00 pm Policy Forum
5:00 - 7:00 pm Reception

Long View Gallery
1234 9th Street NW
Washington, DC

This event has been structured to comply with the widely attended gathering provisions of the House and Senate gift rules. Executive branch officials and staff may be required to check with their designated agency ethics officials regarding restrictions. If you have questions, please contact anner@bsa.org or 202-530-5148.

Speakers

Nick Andersen
Acting Director
US Cybersecurity and Infrastructure Security Agency (CISA)
Alyssa Chudnofsky
Executive Director for Workforce Partnerships and Strategic Engagement at College Board
College Board
Vince Fong
Vince Fong
Committee on Homeland Security
US House of Representatives
Phil Goldfeder
CEO
American Fintech Council
Bill Guidera
Deputy Under Secretary for Innovation & Engagement
International Trade Administration, US Department of Commerce
Matt Haller
President & CEO
International Franchise Association
Adrian Hauri
Deputy Chief of Mission
Embassy of Switzerland
Amy Jones
US Public Sector AI Lead
EY
Dr. Ajay Kumar
Minister, Commerce
Embassy of India
Scott Kupor
Director
US Office of Personnel Management
Mike Lynch
Deputy Administrator
General Services Administration
James Maroney
Senator, Deputy Majority Leader
Connecticut State Senate
Conner Prochaska
Director
ARPA-E, US Department of Energy
Adrian Smith
Chairman, Ways & Means Subcommittee on Trade
US House of Representatives
James Walkinshaw
Co-Chair, Federal Workforce Caucus
US House of Representatives

Program

(in-formation)

Registration & Networking
1:00 – 1:30 pm

AI Across America: How Every Sector Wins
1:30 – 1:55 pm
Victoria Espinel, President & CEO, Business Software Alliance
Phil Goldfeder, CEO, American Fintech Council
Matt Haller, President & CEO, International Franchise Association
Scott Whitaker, President & CEO, AdvaMed

Beyond the Headlines: Energy, Quantum, and What Comes Next
2:00 – 2:20 pm
• Craig Albright, Senior Vice President, US Government Affairs, Business Software Alliance
• Conner Prochaska, Director, ARPA-E, US Department of Energy

The Geopolitics of Innovation: Keeping America’s AI Edge
2:20 – 2:40 pm
• Aaron Cooper, Senior Vice President, Global Policy, Business Software Alliance
• Bill Guidera, Deputy Under Secretary for Innovation & Engagement, US Department of Commerce

From New Delhi to Geneva: Building the Next Chapter of Global AI Cooperation
2:40 – 3:00 pm 
• Aaron Cooper, Senior Vice President, Global Policy, Business Software Alliance
• Adrian Hauri, Deputy Chief of Mission, Embassy of Switzerland
• Dr. Ajay Kumar, Minister (Commerce), Embassy of India

From Classroom to Career: Preparing America’s AI & Cyber Talent Pipeline
3:00 – 3:20 pm
• Craig Albright, Senior Vice President, US Government Affairs, Business Software Alliance
Alyssa Chudnofsky, Executive Director for Workforce & Strategic Engagement, College Board
Representative Vince Fong, Committee on Homeland Security
Representative James Walkinshaw, Co-Chair, Federal Workforce Caucus

The AI Policy Pipeline: States, Congress, and the Road Ahead
3:20 – 3:40 pm 
Victoria Espinel, President & CEO, Business Software Alliance
Senator James Maroney, Deputy Majority Leader, Connecticut State Senate

Cutting Through the Red Tape: Procurement Reform in the AI Era
3:40 – 4:00 pm
Emily Murphy, Former Administrator, US General Services Administration
Jessica Salmoiraghi, Senior Director, IT Modernization & Procurement, Business Software Alliance

Government as Customer & Enabler: Enterprise AI Adoption Inside Federal Agencies
4:00 – 4:20 pm
Victoria Espinel, President & CEO, Business Software Alliance
Amy Jones, US Public Sector AI Lead, EY
Mike Lynch, Deputy Administrator, General Services Administration
Jim Shaughnessy, Chief Legal Officer, Docusign

Defending the AI Economy: The Evolving Security Landscape
4:20 – 4:40 pm
• Nick Andersen, Acting Director, Cybersecurity & Infrastructure Security Agency, US Department of Homeland Security
• Aaron Cooper, Senior Vice President, Global Policy, Business Software Alliance

Reskilling the Federal Workforce for the AI Age
4:40 – 5:00 pm
• Craig Albright, Senior Vice President, US Government Affairs, Business Software Alliance
• Scott Kupor, Director, Office of Personnel Management

Recognizing BSA’s Digital Diplomacy Champions
5:00 – 5:10 pm
Victoria Espinel, President & CEO, Business Software Alliance
• Senator Todd Young

Writing the Rules of the AI Economy: Trade, Data, and Global Competitiveness

5:10 – 5:30 pm
• Craig Albright, Senior Vice President, US Government Affairs, Business Software Alliance
• Chairman Adrian Smith, Subcommittee on Trade, US House Committee on Ways & Means

Reception
5:30 – 7:00 pm

June 10, 2026 1:30 PM - 7:00 PM
Long View Gallery - Art Gallery & Event Venue, 9th Street Northwest, Washington, DC, USA
9th Street Northwest 1234, 20001 Washington DC, United States